Interpersonal Skills
One of the reasons I got involved in 360-degree feedback
technology over ten years ago was the frustration I
experienced as a management Consultant. A typical assignment
had me creating and presenting a customized leadership
development program. I worked hard on these projects,
conducted some first-rate training and was well paid for my
efforts. The problem was, while the courses were well
received, they had little or no impact. In a few weeks, most
participants returned to their comfortable but ineffective
habits. At first I blamed myself. Over time, however, I
discovered that the problem wasn’t me. It had to do with the
very nature of “soft skills.”Hard skills vs soft skills.
In the world of work, “hard skills” are technical or
administrative procedures related to an organization’s core
business. Examples include machine operation, computer
protocols, safety standards, financial procedures and sales
administration. These skills are typically easy to observe,
quantify and measure. They’re also easy to train, because most
of the time the skill sets are brand new to the learner and no
unlearning is involved.
By contrast, “soft skills” (also called “people skills”)
are typically hard to observe, quantify and measure. People
skills are needed for everyday life as much as they’re needed
for work. They have to do with how people relate to each
other: communicating, listening, engaging in dialogue, giving
feedback, cooperating as a team member, solving problems,
contributing in meetings and resolving conflict. Leaders at
all levels rely heavily on people skills, too: setting an
example, teambuilding, facilitating meetings, encouraging
innovation, solving problems, making decisions, planning,
delegating, observing, instructing, coaching, encouraging and
motivating.
Obviously, people come to organizations with interpersonal
behavior patterns already thoroughly ingrained, and they
weren’t learned in a classroom. Instead, individuals learn how
to deal with relationships and other life challenges “on the
street” at a very early age. They observe how the people
around them do things, they experiment, and they stick with
what works for them. So everyone ends up with a unique
portfolio of people skills; some behaviors may be effective,
but others cause problems. By the time employees get to a
training room, they’ve already worked hard for decades to
reinforce the way they deal with people.
Like all behavior patterns, interpersonal skills are
“hard-wired” in the neuronal pathways of the cerebral cortex.
This means that at some point a behavior was repeated often
enough that neurons grew dendrites that reached out to other
neurons to make the connections needed to make behavior
pattern automatic. A myelin sheath coated the cells like
electric wire insulation, making the connection extremely
efficient. The end result: these ways of behaving now feel
natural, easy and comfortable.
The bottom line.
Introducing a new interpersonal skill is extremely
difficult, because it means replacing the old skill. The brain
may be an information processor, but it doesn’t work like a
digital computer. There is no “delete” key for unwanted
programs. Behavior patterns are physically established at the
brain cell level. Any new pattern, even one that makes sense,
even one that is desired and expected, will seem extremely
awkward. The only way to replace an old pattern will be to
establish a new one that gets better results. If this new
pattern proves to be more satisfying than the old pattern, and
if there’s an adequate period of reinforcement, there’s a
chance that new connections will establish themselves. If the
new pathway is a superhighway, it can become the preferred
conduit, and over time even a familiar path associated with
lots of memories will eventually fall into disuse, just like
old Route 66.
Ensuring success.
Without this reinforcement, however, the pathways will not
establish themselves, and most people will predictably fall
back on the old, comfortable patterns they grew up with.
Unfortunately, this disappointing scenario happens more often
than not. An organization invests heavily in a people skills
training program, no plan for reinforcement is in place, and
the intervention fails to have the hoped-for result. There is
virtually no return on the investment. The money is mostly
wasted.
This is why a program of lectures, group exercises and
handouts—even a week-long course personally conducted by a
world-famous celebrity author—cannot by itself provide enough
reinforcement to establish the new pathways needed to change
ingrained behavior patterns. Without reinforcement, even
people who want to change are likely to return to their
comfortable patterns, and so dysfunctional behaviors remain
the same. If this happens too often, employees may come to
feel cynical about people skills programs.
Frequent reinforcement.
What an understanding of the brain teaches us about
learning is that the only thing that can create permanent
behavioral change is frequent reinforcement
over the long term. If someone who truly desires to change an
interpersonal behavior is supported by a knowledgeable coach’s
ongoing encouragement, new patterns can be established. The
most useful perspective on people skills training is that it’s
an essential first step—a necessary “introduction” to the
right way of doing things. After that, ongoing reinforcement
of desired behaviors has to be there. When a newly trained
individual returns to a workplace, he or she needs
knowledgeable coworkers to give ongoing feedback, guidance and
encouragement.
A proven solution is the top-down approach. If executives
start by working on their own people skills, then they can
establish the right expectations and coach their managers. An
organization can employ executive coaches to ensure frequent
feedback, encouragement and reinforcement. Managers can then
coach their supervisors, who can coach their team members. To
provide the desired motivation and accountability, it’s a good
idea to assess people skills in advance of the training. By
far, the easiest, most practical and effective way to do this
is 360-degree feedback, which was designed to provide a
reasonably objective assessment of skills that are otherwise
hard to observe, quantify and measure. Identifying the weak
skill areas has two huge benefits. For one thing, training
programs can be focused on the areas of highest need, making
the best use of limited training funds. Second, attendees will
have a powerful motivation to change: the weak areas have been
spotlighted, and a repeat assessment can be administered in
the future to evaluate improvement. People can learn how to
work well together.
With an environment of support, encouragement and
reinforcement, an organization can achieve the desired return
on a considerable investment in people skills training. But
executives really have to want it to make the right kind of
investment. There’s no magic pill—no short cut. It’s like
losing weight. If you really want to keep the pounds off, you
have to establish new eating and exercise habits. If you want
lasting changes in your organization, you have to be willing
to pay the price.
About the author
Dennis E. Coates, Ph.D. is CEO of Performance Support Systems,
Inc., based in Newport News, VA. He coordinates research and
development and provides strategic direction for the company.
He is the author of 20/20 Insight GOLD, an award-winning 360º
feedback system (www.2020insight.net). Denny is also the
original author of MindFrames personality test and all of the
MindFrames reports on www.Initforlife.com.
A graduate of West Point, Denny has over 35 years’
experience as a manager and leader. His military assignments
focused on training development and personnel management and
included service in Vietnam and Germany. He earned his Ph.D.
at Duke University and has served on the faculties of the
United States Military Academy, the Armed Forces Staff
College, the College of William and Mary, and Thomas Nelson
CommunityCollege. In addition, he was an adjunct lecturer at
the Center for Creative Leadership for ten years.
Hundreds of Fortune 1000 companies have benefited from his
work in assessment, self-awareness, leadership and team
development. He is the author of numerous articles, booklets,
and manuals in the areas of cognitive style, leadership,
management, training, and creativity.
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